Case Study: How AI Can Transform
the Content Business

As the promise and potential of AI continues to reveal itself, so do its flaws. While off-the shelf, consumer tools like ChatGPT may be great for whipping up quick emails or updating website copy, its capacity to provide inaccurate results, known as hallucinations, can create unacceptable risk in higher stakes situations, from business to science, where reliable information is of critical importance. This is especially true in the complex world of civil engineering, where the success—and the safety—of any project relies on standards and codes being followed to the letter.