The CEO’s Guide to
This guide is about why every CEO needs to be thinking about digital transformation, what it means — for the present and the future of your organization — and how to begin to understand what a digital organization looks like, and how you can get your enterprise moving in the right direction.
What you’ll find in this guide:
The Digital Operating Model
Discover how the digital operating model works with agility, experimentation, automation, integration, and data.
The Power of Data
Explore how data has the power to inform products, pricing, marketing, and every other aspect of a business.
Digital Culture Principles
Learn how the transition to a digital model unleashes your company’s creativity and allows everyone to shine.