Revenue per Email When most people think of email marketing metrics, they think of open and click-through rates. But my tastes are a little more exotic – one of my favorite email marketing metrics is Revenue per Email (RPE). RPE is simple to calculate – you take the...
Making the Case for Email Marketing
Effective marketing is critical to success in the digital economy– and email is the most effective and most profitable marketing channel around. Yes, you heard that right: email. Each year the Direct Marketing Association (DMA) ranks channels based on...