Look at the calendar. That far along in the year already? It seems only yesterday when your organization started January with a twinkling sense of optimism and a strategic plan that laid out the next 12 months with military precision. But if your organization is like...
Stop focusing so much on your customers. And start paying attention to your users.
If you’re lucky, at least one person in your organization – probably a graphic designer or product development manager – seems to have an aversion to the word “customer,” in favor of the word “user.” They’re always talking about “user needs” and what users want and...
Yes, Nonprofits, You Too Have a Digital Future
Join a group. Share. Learn. Advance your career. Meet up. Executives of membership-based associations are painfully aware that many of the basic roles their organizations have long played can now be handled over a smartphone – without them. The problem, in a nutshell,...
Nonprofits: Time to begin augmenting your reality
Go craze has already given you one of those "a-ha" moments. That voice inside your head is correct: The same “augmented reality” technology that inspires millions to seek out cute animated characters in actual locations is a compelling, early example of how people...
Online publishers can’t see a future in micropayments. Here’s what they’re missing.
Despite the impressive list of top publications that have signed onto Blendle’s “iTunes for newspapers” platform on March 23, publishers remain very nervous about micropayments for news articles. Senior news executives typically view per-article pricing as a threat to...
Publishing anarchy? You need content governance
Your customers are complaining that their email inboxes are overflowing with your organization’s repetitive or irrelevant messages. Managers of several departments feel free to publish to your website at will, resulting in a muddled user experience and a cacophony of...
Know Your Enterprise Ecosystem
After reading Pro Publica’s latest takedown of the American Red Cross, it seems clear that CEO and former AT&T executive Gail McGovern has been using the tattered playbook of the old Ma Bell telephone monopoly to run the venerable charity aground. The Dec. 14...