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Chief executives have certainly heard the term customer obsession. But what does it mean to be customer obsessed? Why prioritize customer loyalty above everything else? And how do you make sure your entire team is on board with this critical goal? In this guide, we’ll...
For many, working from home was an unexpected gift during the pandemic, albeit one that came alongside a global challenge and tragedy. Parents and other work-life integration experts relished the benefits of a more flexible lifestyle. One could stuff a load of laundry...
Learn about the difference between user needs and customer needs, and why the distinction matters to your business growth.
It’s time to prioritize the home digital experience rather than mobility. Ensure your organization is investing in a seamless digital experience within the home. Learn more by asking these key questions.
In case you haven’t noticed, your customers are working differently since February 2020, and as a result their needs have changed. This is especially true if you are a for-profit or nonprofit organization that provides value to knowledge workers. They may be the same...
As any successful vendor knows, customer feedback is essential to the development of business strategy. After all, if you don’t know what people want in return for their money, you’ll never get your venture off the ground or sustain and grow your enterprise. However,...
Recently at the offices of one of the most technologically advanced companies in the world, I was reminded of the value of low-tech customer feedback techniques. Google is celebrated (and feared) for the volumes of user testing it conducts on each facet of its...
Normally I take my car to a dealer for service, even for an oil change. I’ve always assumed that the dealer knows my car best and I can be assured the parts and service meet manufacturer's specifications. My dealers do, however, require an appointment, and waiting...
Does there exist, in the language of business and nonprofit leadership, any phrase more overused and yet misunderstood than “thought leadership”? (okay, “synergies” and “digital transformation” aren’t far behind, but you get my point). It seems every organization...
Most people want to feel special and unique when considering a purchase or transaction. They want to be recognized, catered to and treated as individuals with specific needs and requirements. Personal touches have long been a tool to motivate buyers, and they can mean...