How we helped a global leader in IT management identify new market opportunities
THE CHALLENGE
The client is a rapidly growing provider of IT infrastructure management solutions that sells primarily to managed service providers. The client wanted to expand its sales reach to further penetrate the mid – market and asked for Mod Op Strategic Consulting to help guide them as to the best vertical markets to approach.
INDUSTRY
IT Infrastructure
PROJECT DURATION
6 WEEKS
THE APPROACH
We used outside – in research (small business census data, industry events, etc.) and internal company sales data to deliver specific recommendations for the optimal verticals for the client to pursue. We delivered five specific vertical recommendations with detailed rationale for their choice.
THE IMPACT
The client implemented Mod Op Strategic Consulting recommendations to further penetrate vertical markets in Healthcare, Retail, Education, and Legal Services and have seen sales growth of more than 25% over 18 months.
Sales Growth
%
Months
“Mod Op Strategic Consulting used their extensive operational experience to provide us with highly actionable guidance and delivered on-time and on-budget results. They were a great partner to work with and I’m certain that I will engage them again for future projects.”
– EVO, Marketing and Business Development
