How we transformed a leading law firm’s ability to produce and track its messaging
THE CHALLENGE
Morrison & Foerster is a global law firm whose clients include large financial institutions, Fortune 100 firms and leading technology and life sciences companies. The firm in 2016 was sending 4 million emails annually, using an unwieldy system not connected to any other sales or marketing platform.
INDUSTRY
Financial Services
PROJECT DURATION
8 WEEKS
THE APPROACH
Mod Op Strategic Consulting analyzed Morrison & Foerster’s marketing technology stack and laid out a path forward. Mod Op Strategic Consulting teed up 3 to 5 possible solutions, helped the firm find the right vendor and helped negotiate the best deal. Mod Op Strategic Consulting helped to integrate the new platform, migrating data and training employees.
THE IMPACT
Morrison & Foerster can now track and measure the impact of every email campaign. All departments can now originate emails from templates, then send them to Marketing for distribution. The new platform can now integrate into Salesforce.com, allowing for fluid lead management.
“By partnering with Mod Op Strategic Consulting, we rigorously and objectively evaluated different options and eventually selected a platform that became a starting point for the firm’s marketing technology transformation.”
John Rojo, Head of Marketing Strategy and Operations, Morrison & Foerster LLP
