The Mod Op Strategic Consulting Blog
Featuring executive insights and industry articles
It’s not about digital
When the internet emerged as a new channel for content providers many publishing companies created “new media” divisions. Online distribution was seen as something new and “other,” requiring a distinct operating model that would insulate the core business from these...
Delta’s human touch smooths out a bumpy customer journey
When you map out your customer’s online journey, think about each point of interaction your users have with your data. Consider how your customer reacts to both anything you send out as well as any experience your customer has when you are delivering your product to...
Don’t worry, editors—content marketing will save your brand, not harm it
A former colleague from my newspaper days, who now publishes a high quality newsletter in the education sector, recently asked: “What’s the difference between news publishing and content marketing?” “None,” I replied quickly, to her surprise. Thinking like an editor,...
Mapping the elusive 360⁰ customer experience
Imagine a complete view of every digital interaction you have with your customer. Imagine every step of the customer journey feeding data into your Customer Relationship Management (CRM) database, powered by a marketing automation platform able to send personalized...
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“RPA is hard. Mod Op Strategic Consulting helped us understand the opportunity, get our pilot up and running, and gave us the help we needed to take it from here.”
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