The Mod Op Strategic Consulting Blog
Featuring executive insights and industry articles
How can your product provide a premium experience?
How can your product provide a premium experience? David Saabye April 27, 2017 Marketers love to tout the “premium” aspects of wares they promote. McDonald’s sells premium salads, Alamo rents premium vehicles and Hanes offers premium socks. But do all these goods...
Can’t prioritize your goals? Try pairwise comparisons
As executives, we’ve all been pummeled with advice on the importance of strategic planning, setting goals and making tough choices. (At Mod Op Strategic Consulting, we’ve done our share of the pummeling). Less discussed is how to make tough choices as a group: How can...
Your employees are also your ‘customers’
You’ve heard it many times: Be customer-focused, understand the customer experience, and employ customer-centric design. The customer experience is one of the appropriate and needed aspects of the digital experience. Now, take this one step further and ask yourself:...
For marketers, yesterday’s ‘non-working’ budget is today’s digital investment
Traditionally, marketers placed great emphasis on the ratio of “working spend” versus “non-working spend” in their annual budgets. For those unfamiliar with the terminology, working spend refers to the dollars allocated to messaging placed in front of an audience...
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