How we helped a financial services publisher overhaul the way it sells reference data
THE CHALLENGE
The client is a premier consultancy in financial services whose publications help clients value companies. The company’s publications business is highly valued in the market, but needed a new strategic direction and publishing approach. Customers were pasting the print tabular data into Excel.
INDUSTRY
Financial Services
PROJECT DURATION
6 WEEKS
THE APPROACH
Using outside-in and inside-out research, Mod Op Strategic Consulting teed up four options (status quo, sell, invest, transform); client took Mod Op Strategic Consulting’s advice to transform. Mod Op Strategic Consulting helped the firm create a new subscription-based digital platform, designed around users’ workflows. New SaaS product was launched in February 2018.
THE SOLUTION
Client moved $1 million in book sales to $3M in SaaS revenue within two years. Revenue is now based on recurring subscriptions, rather than one – time book sales. Users now have increased capabilities when using valuation tables and guides. Mod Op Strategic Consulting is now helping the client with broader digital strategy.
SaaS Revenue
$3M
In just
2 years
“Mod Op Strategic Consulting’s outside-in approach to product management helped us to quickly create an entirely new offering that has tripled revenue and improved customer satisfaction.”
– Chief Information Officer
