How we helped a financial services publisher overhaul the way it sells reference data
The client is a premier consultancy in financial services whose publications help clients value companies. The company’s publications business is highly valued in the market, but needed a new strategic direction and publishing approach. Customers were pasting the print tabular data into Excel.
Using outside-in and inside-out research, Mod Op Strategic Consulting teed up four options (status quo, sell, invest, transform); client took Mod Op Strategic Consulting’s advice to transform. Mod Op Strategic Consulting helped the firm create a new subscription-based digital platform, designed around users’ workflows. New SaaS product was launched in February 2018.
Client moved $1 million in book sales to $3M in SaaS revenue within two years. Revenue is now based on recurring subscriptions, rather than one – time book sales. Users now have increased capabilities when using valuation tables and guides. Mod Op Strategic Consulting is now helping the client with broader digital strategy.
“Mod Op Strategic Consulting’s outside-in approach to product management helped us to quickly create an entirely new offering that has tripled revenue and improved customer satisfaction.”
– Chief Information Officer