by Adriaan Bouten | Sep 9, 2021 | Product Strategy
Corporate history is littered with failed product launches, from Betamax to New Coke to Google Plus – we even wrote about one failed product launch, Google Pixel Buds, back in 2018. In fact, it’s estimated that 95 percent of all new products fail. And while you can...
by Adriaan Bouten | Mar 11, 2021 | Effective Technology
As many successful corporate executives will attest, effective leadership requires asking the right questions at the right time. When it comes to technology budgeting, the field is moving and developing so quickly that planning for technology costs and changes can be...
by Adriaan Bouten | Sep 16, 2020 | Effective Technology
Before the global pandemic, leaders of corporations, nonprofits and other organizations were already working diligently to transform their digital capabilities to remain competitive in the new economy. Today, however, the pressure to transform is even greater....
by Adriaan Bouten | Apr 9, 2020 | Effective Technology
CEOs and CIOs should focus on these four opportunities It seems like only yesterday when the economy, and most organizations and enterprises, were in growth mode in an expanding economy (actually it was back in early March). Now, of course, economic shifts resulting...
by Adriaan Bouten | Jan 13, 2020 | Strategic Planning
The rise of the Chief Digital Officer is here. By 2016, around half of Fortune 500 companies had CDOs navigating the waves of digital innovation and disruption in their businesses. It’s a progressive position, taking pressure off both overburdened CIOs and CMOs while...
