Putting customer insights into action is one of the most challenging steps for product leaders. Customer conversations are valuable, but they rarely get turned into actual product roadmaps. It is time-consuming and challenging to do it right, but there is nothing more...
Discover how successful companies respond to the needs of the market before their competitors and embrace change through agility.
No matter how groundbreaking or revolutionary your new product or idea is, if delivery is delayed, you could lose out on major profits. Or worse yet – miss the market completely and find yourself chasing a lesser competitor to the finish line. As this classic study...
Are you chasing a market that isn’t even there? Discover how to use primary market research to avoid product pitfalls and identify your target market.
Learn how a user persona workshop can align your organization with the true desired outcomes of your users and all stakeholders.
Ready to launch your new product? Discover the three steps formula that separates product success from failure.
Discover how to implement the Jobs to be Done framework to develop better products, reframe existing offerings and drive more revenue.
What does it mean to be digital? Applying a transformative lens for longer, more innovative, and profitable product lifecycles – introducing digital product management.
Corporate inertia is often the enemy of good product development – and it often leaves critical pieces behind, such as primary market research. For the simple fact that all of us – with good intentions – want to “get the product out the door.” It’s all about reaching...
Product owners and, more broadly, product management professionals, hone a very special skill: ambidexterity – the ability to strike a balance between today’s needs and tomorrow’s possibilities.