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By now you likely know all about the importance of the user experience (UX) in product design. Another angle on making your organization user-centric that’s getting more attention is CX, for “customer experience.” Simply put, CX seeks to give enterprises maximum...
Persona non grata: Five pitfalls to marketing personas and how to avoid them Most marketers are no strangers to the idea of applying “personas” to their customer segments in order to deliver more relevant, personalized messages that can drive improved engagement and...
Imagine a complete view of every digital interaction you have with your customer. Imagine every step of the customer journey feeding data into your Customer Relationship Management (CRM) database, powered by a marketing automation platform able to send personalized...
When AI comes to your market, will you be ready? Richard Fusco May 25, 2017 It’s not just the stuff of futuristic IBM or Intel TV commercials: Artificial Intelligence (AI) technologies are indeed driving the next wave of digital transformation in the business world....
How can your product provide a premium experience? David Saabye April 27, 2017 Marketers love to tout the “premium” aspects of wares they promote. McDonald’s sells premium salads, Alamo rents premium vehicles and Hanes offers premium socks. But do all these goods...
Recently, I finished reading the book, Essentialism: The Disciplined Pursuit of Less by Greg McKeown. McKeon explains the value of doing less, but doing it better in order to make the highest contribution. He shares ideas on how to decide what to focus on, while...
Product owners are often full of good ideas for improving customers’ experiences and satisfaction with their digital products or services. But there are also some common roadblocks that hinder successful execution of those ideas. Here are five issues that I see...