Learn how a user persona workshop can align your organization with the true desired outcomes of your users and all stakeholders.
Bridging the technology and product gap is the key to CTO success
While CTOs are relative newcomers to the C-Suite, they can play a game-changing role in bridging the tech and product gap and strengthening the entire organization.
Want to grow in a disruptive world? Develop a true innovation strategy
Read the public relations, marketing and investor relations communications from just about any company or corporation and you will inevitably discover endless claims of how they are leaders in innovation. But are they truly innovators, or is this just marketing-speak?...
Now is the time to enhance your digital product capability
Without question, the COVID-19 virus has exposed vulnerabilities in many organizations, particularly in the area of digital product capabilities. Whether through online ordering and home delivery, virtual fulfillment or data-driven marketing and customer service,...
Ready for digital transformation? Not until you’ve also transformed your business model
Many business leaders today are eager to embrace the concept of “digital transformation,” which gives data and technology a central player in business success. But enterprises that continue to rely on legacy business models will still fall behind, as more nimble...
Improving your customer experience: Lessons from a simple oil change
Normally I take my car to a dealer for service, even for an oil change. I’ve always assumed that the dealer knows my car best and I can be assured the parts and service meet manufacturer's specifications. My dealers do, however, require an appointment, and waiting...
To win with digital, get personal, fast
Most people want to feel special and unique when considering a purchase or transaction. They want to be recognized, catered to and treated as individuals with specific needs and requirements. Personal touches have long been a tool to motivate buyers, and they can mean...
Data alliances are booming, and it’s only the first inning
In the mid ‘90’s I was part of a very successful internet media start-up. As we grew, and as the market exploded into hypergrowth, I recall our CEO (a baseball fan) constantly repeating this simple phrase, “and remember, we’re only in the 1st inning”. This line...
Smart cities’ on the rise leverage big data, commercial innovation
City populations are growing rapidly in the United States and around the world. Migration from the suburbs and rural communities to metropolitan areas is being fueled by the promise of cultural experience and diversity, education, good jobs and higher standards of...
To thrive, business publishers must pivot from being ‘nice to have’ to being ‘essential’
Business-to-business publishers have been battling digital and market disruption now for more than two decades – with varying measures of success. The main culprit of disruption is the rise of the internet, which has forever changed how content is consumed, and which...