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Clear vision and mission statements are the building blocks of a sound enterprise strategy. Whether you’re a for-profit business, or not-for-profit association, it’s essential to hone these statements into critical guideposts for your organization, especially now in...
It’s that time of year when the analysts, researchers and pundits “look behind to look ahead,” so let’s assess the impact of digital transformation in 2017 and forecast the trends for 2018 and beyond. One message is clear: There will be no opportunity for companies to...
Investors and the boards that represent them are becoming increasingly savvy when it comes to assessing digital transformation strategies. “Where are you in your digital strategy” is being asked with greater frequency and urgency across the business landscape....
Digital transformation and innovation has cascaded through major global industries over the last decade. However, construction has lagged somewhat conspicuously behind. In fact, a recent study from the McKinsey Global Institute ranked construction 21st overall out of...
Faced with accelerating technological, social and economic change, we know businesses are fast becoming more responsive to market forces, and are more adept at thinking about and initiating critical transformations. While “innovate or die” and “disrupt or be...
Are your sales, marketing and product departments aligned and synchronized? Or is your organization pulling slightly to the left or the right, creating resistance to optimal market traction and revenue performance? Leading consultancies and researchers have long...
Traditionally, marketers placed great emphasis on the ratio of “working spend” versus “non-working spend” in their annual budgets. For those unfamiliar with the terminology, working spend refers to the dollars allocated to messaging placed in front of an audience...
Digital transformation is popping up in many unexpected ways today. It’s impacting even routine transactions, like buying a doughnut. Recently I was in a trendy urban food court and was attracted to a display of sinfully rich-looking gourmet doughnuts. I’m not...
What happens when you combine unprecedented access to internal and external data sources, new analytical tools, data mobility across the enterprise, and sophisticated digital marketing technologies? You have the perfect recipe for an explosive revolution in Account...