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Effective marketing is critical to success in the digital economy– and email is the most effective and most profitable marketing channel around. Yes, you heard that right: email. Each year the Direct Marketing Association (DMA) ranks channels based on...
Most companies say they are customer-focused or customer-centric, it’s a buzzword that is pretty easy to throw into marketing copy. A truly customer-centric company understands the direct correlation between listening to their customers and achieving better business...
The Internet of Things? No, the Internet of Experience... Adriaan Bouten August 12, 2015 In the not so distant future, my average workday will be different. The smart watch on my nightstand will wake me and provide an overview of the day’s tasks. A quick glance at my...