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Why customer knowledge drives revenue growth

Why customer knowledge drives revenue growth

by Len Gilbert | Mar 16, 2022 | Digital Growth, Digital Strategy, Product Strategy

Putting customer insights into action is one of the most challenging steps for product leaders. Customer conversations are valuable, but they rarely get turned into actual product roadmaps. It is time-consuming and challenging to do it right, but there is nothing more...
Chasing Markets: How to find your product market fit

Chasing Markets: How to find your product market fit

by Len Gilbert | Nov 4, 2021 | Business Strategy, Product Strategy

In order to have a successful product you have to have a market. But so often, teams forget the one key to product launch success – defining your product market fit with primary market research. In our experience, it’s undeniable: Primary market research is the key to...
Jobs to be Done framework: The key to new products and revenue

Jobs to be Done framework: The key to new products and revenue

by Len Gilbert | Aug 26, 2021 | Product Strategy

If I asked you to tell me the biggest strengths of your company’s product, I expect you’d try to impress me with the quality, functionality, design, value, or any of a host of other possible winning attributes. But would any of those qualities really convince me to...
Returning to work after COVID: Here’s what we did and how it worked

Returning to work after COVID: Here’s what we did and how it worked

by Len Gilbert | Jul 2, 2021 | Empowered Culture

If you’re contemplating returning the office after COVID, we’re right there with you. Last week, Digital Prism Advisors returned to in-person work, reopening our New York City and Charleston, SC offices. Unlike many companies prior to the pandemic, our employees...
The data-driven CEO: How to build a data science engine in your organization

The data-driven CEO: How to build a data science engine in your organization

by Len Gilbert | Jun 3, 2021 | Data Strategy

The importance of data and how to use it effectively is changing the very fabric of many companies, with Chief Data Officers (CDOs) becoming increasingly important reporting to CIOs, CTOs, CDOs or even CEOs in some organizations. As Google Trends suggests, the demand...
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