Our Team Just Got Bigger! dPrism is now part of Mod Op. LEARN MORE →
Next to cash and talent, data is your organization’s most important asset. The ability to effectively leverage data in the service of business strategy, innovation and operational execution may make the difference between success or failure in today’s fast-paced,...
The pandemic may (hopefully) be waning, but it continues to transform how we do business. Some changes in customer behavior that we thought represented some kind of “new normal,” it turns out, were more temporary than we imagined. Other pandemic-era evolutions – such...
Unless you’re a cobbler in a medieval village, by now you know the success of any business these days greatly depends on how well its decision-makers use data about its products, end users and markets. Running a data-driven organization, you’ve no doubt heard, can...
Learn the basics of user data and how you can leverage insights to create a more personalized experience with your brand.
The importance of data and how to use it effectively is changing the very fabric of many companies, with Chief Data Officers (CDOs) becoming increasingly important reporting to CIOs, CTOs, CDOs or even CEOs in some organizations. As Google Trends suggests, the demand...
Originally authored by Martin Murtland. Updated by Len Gilbert 2021. What’s a four-letter word that best describes why five companies – Apple, Microsoft, Amazon and Google/Alphabet – are worth over $1 trillion each? That’s right: Data. By now, most senior executives...
Originally authored by Richard Fusco. Updated by Len Gilbert 2021. Business and technology executives are nearly unanimous in their recognition of data as one of their most strategic assets. For many, data is the raw material of business. It’s an asset from...
How should you approach CRM strategy and data without getting stuck in a bad technology investment? Get the executive perspective in this in-depth article.
David did not use his strength to defeat Goliath. Rather, the scrappy kid of Old Testament lore used his wit and skill. Be like David. If you’re the underdog in your market, reaching out regularly to your customers, targets – or even your own employees – for...
If you haven’t looked at the opportunities offered by utilizing alternative data, you should! The value and impact of multiple correlated data sources is far more than the sum of its parts. There are more than enough examples of supposedly healthy public...