Introducing dprism’s Expanding Team Adriaan Bouten January 14, 2016 Over the past few months, the dprism team has grown quite a lot. We’ve added four new managing directors and one new consultant. These five new people bring with them a truly titanic amount of...
Top 5 Digital Economy Trends of 2016
What will define this year in digital business? 2016, I believe, will be a year where the digital trends and advances from the previous few years come to a head. From virtual reality to the internet of things to smarter, data-driven marketing automation, digital is...
5 Digital Pitfalls & How to Avoid Them
5 Digital Pitfalls & How to Avoid Them Adriaan Bouten November 18, 2015 Adapting to a digital economy seems so easy, but it’s not. For years, the same errors have been made and traps fallen into. Perhaps it’s not surprising given the ever-shifting landscape, but...
Biggest Transformation Failure of the Last 20 Years?
Indulge me in an enlightening thought experiment, I’d like to go back-in-time twenty years and describe 2015 to my younger self. Tell ‘95-Len about the internet’s huge role in 2015 life, so ubiquitous it has become nearly invisible. Show my past-self smart and mobile...
Wait, Wait…Before you start a Digital Transformation!
Wait, Wait...Before you start a Digital Transformation! Adriaan Bouten March 3, 2015 Digital transformation is the realignment of business models, processes, and technology to engage digital customers. For many, transformation has become an absolute business...
Why Digital Strategy Comes First…
Why Digital Strategy Comes First... Adriaan Bouten February 9, 2015 It happens often and always catches my attention that someone well-placed or high up in their company conflates digital strategy and technology strategy, or worse yet reverses the terms flat out. It’s...
The 3 Things 2014 Taught us about Digital Business Transformation…
The 3 Things 2014 Taught us about Digital Business... Adriaan Bouten December 18, 2014 2014 has been a major year for digital transformation, we’ve seen a slew of investment into digital and some innovative digital business models hit the market. So, what lessons has...
The Necessity of Digital Business Transformation
The Necessity of Digital Business Transformation Adriaan Bouten December 3, 2014 Even the stodgiest of old-school companies are facing the fact that a digital presence is now a vital part of any successful commercial strategy. Digital transformation is not about...