The Mod Op Strategic Consulting Blog
Featuring executive insights and industry articles
Accelerate your business with ‘data exhaust’
As modern digital platforms replace old publishing models, any organization that earns revenue from publishing should learn to leverage its own “data exhaust.” That means taking maximum advantage of the organization’s main by-product: data on customers’ actions and...
Keep your team focused: Put your clients in the picture
Successful organizations stay close to their customers and adapt to meet users’ changing needs. Start-ups have to do it just to survive the next week. Established companies are able to take a longer view, but given the pace of change, they are susceptible to blind...
Your messaging has a shelf life: How to maximize the time-value of content
If you handle or manage your organization’s content, whether you work at a for-profit or nonprofit, you may occasionally feel stuck in a box: You’ve got some social media posts to push out, an annual report to finish, a white paper from Research and a marketing...
Five steps to a successful customer experience platform
By now you likely know all about the importance of the user experience (UX) in product design. Another angle on making your organization user-centric that’s getting more attention is CX, for “customer experience.” Simply put, CX seeks to give enterprises maximum...
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