The Mod Op Strategic Consulting Blog
Featuring executive insights and industry articles
Persona non grata: Five marketing personas pitfalls to avoid
Persona non grata: Five pitfalls to marketing personas and how to avoid them Most marketers are no strangers to the idea of applying “personas” to their customer segments in order to deliver more relevant, personalized messages that can drive improved engagement and...
Blending on-premise legacy systems with cloud computing
An object lesson in the Salesforce acquisition of MuleSoft On March 20 Salesforce announced it had agreed to buy MuleSoft, a maker of API data integration software, for $6.5 Billion. The announcement was met with skepticism in some quarters, with analysts believing...
To thrive, business publishers must pivot from being ‘nice to have’ to being ‘essential’
Business-to-business publishers have been battling digital and market disruption now for more than two decades – with varying measures of success. The main culprit of disruption is the rise of the internet, which has forever changed how content is consumed, and which...
Using Google Shopping Actions (and other tools) to beat Amazon
As readers of my blog posts know, I am a huge Amazon fanboy. After competing against them for 10 years at Barnes & Noble and being a heavy customer and Prime member for the last decade, I feel it is not hyperbole to say that they are the best operation and...
Company We Keep
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