The Mod Op Strategic Consulting Blog
Featuring executive insights and industry articles
Doughnuts to dollars–through digital marketing savvy
Digital transformation is popping up in many unexpected ways today. It’s impacting even routine transactions, like buying a doughnut. Recently I was in a trendy urban food court and was attracted to a display of sinfully rich-looking gourmet doughnuts. I’m not...
Using the principles of essentialism to deliver a winning MVP
Recently, I finished reading the book, Essentialism: The Disciplined Pursuit of Less by Greg McKeown. McKeon explains the value of doing less, but doing it better in order to make the highest contribution. He shares ideas on how to decide what to focus on, while...
Stop focusing so much on your customers. And start paying attention to your users.
If you’re lucky, at least one person in your organization – probably a graphic designer or product development manager – seems to have an aversion to the word “customer,” in favor of the word “user.” They’re always talking about “user needs” and what users want and...
Five steps to ensure successful execution of your strategy
The need to accompany a well-articulated strategy with a clear plan to execute it has been counseled for thousands of years. The ancient Chinese military strategist, Sun Tzu, summed it up as: “Strategy without tactics is the slowest route to victory, tactics without...
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