The Mod Op Strategic Consulting Blog
Featuring executive insights and industry articles
Three Essential Questions for Associations
Not too long ago, professional membership associations held a near monopoly at the center of industry communities. Whether you were an architect, fireman, surgeon, auto dealer, or civil engineer an association with conventions, developmental resources, professional...
Customer Centricity is the North Star of Digital Innovation
About a year ago, I wrote about the paramount importance of customer-centricity and customer experience in the digital economy. I focused on the idea that there is the direct correlation between listening to customers and achieving better business outcomes. This time,...
Account-Based Marketing – Exploring a Powerful Digital Initiative
What happens when you combine unprecedented access to internal and external data sources, new analytical tools, data mobility across the enterprise, and sophisticated digital marketing technologies? You have the perfect recipe for an explosive revolution in Account...
Digital’s Most Important Lessons
This week my team at Digital Prism delivered best-in-class work to our 20th client. Last month we passed the two year mark, that’s two years of helping to bring digital success to companies and organizations in all types of spaces. I want to share the most important...
Company We Keep
“RPA is hard. Mod Op Strategic Consulting helped us understand the opportunity, get our pilot up and running, and gave us the help we needed to take it from here.”
Chief Information Officer