The Mod Op Strategic Consulting Blog
Featuring executive insights and industry articles
Revenue per Email
Revenue per Email When most people think of email marketing metrics, they think of open and click-through rates. But my tastes are a little more exotic – one of my favorite email marketing metrics is Revenue per Email (RPE). RPE is simple to calculate – you take the...
My Top 5 Ways to Foster Innovation
The rise of the digital economy has made fast and continuous innovation a requirement of successful business. One truly innovative idea can bring down industry giants or disrupt an entire sector in only a few years, therefore all businesses must create structures...
Why Digital Accessibility Matters…
Why Digital Accessibility Matters... Adriaan Bouten October 8, 2015 Without a disability or handicap, it’s easy to use your computer, tablet, or smartphone without ever noticing your device's accessibility features. Without a disability, it's also doubtful that you’ve...
Making the Case for Email Marketing
Effective marketing is critical to success in the digital economy– and email is the most effective and most profitable marketing channel around. Yes, you heard that right: email. Each year the Direct Marketing Association (DMA) ranks channels based on...
Company We Keep
“RPA is hard. Mod Op Strategic Consulting helped us understand the opportunity, get our pilot up and running, and gave us the help we needed to take it from here.”
Chief Information Officer