The Mod Op Strategic Consulting Blog
Featuring executive insights and industry articles
How to Succeed at Freemium
I have a confession to make. I never spend more than $5 for a game on my smartphone, but I have spent many times that amount on “free” games. I’ve bought faster cars, more powerful guns, and ‘clues’ in trivia games without giving it much thought. The marketer in me...
Biggest Transformation Failure of the Last 20 Years?
Indulge me in an enlightening thought experiment, I’d like to go back-in-time twenty years and describe 2015 to my younger self. Tell ‘95-Len about the internet’s huge role in 2015 life, so ubiquitous it has become nearly invisible. Show my past-self smart and mobile...
The Composable Enterprise™
The Composable Enterprise™ We have witnessed a major shift over recent decades towards a digital services based economy [1]. Exponential growth in the power of information technology enhanced by Internet driven network effects mean that even the most mundane...
Wait, Wait…Before you start a Digital Transformation!
Wait, Wait...Before you start a Digital Transformation! Adriaan Bouten March 3, 2015 Digital transformation is the realignment of business models, processes, and technology to engage digital customers. For many, transformation has become an absolute business...
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