The Mod Op Strategic Consulting Blog
Featuring executive insights and industry articles
The C-suite’s playbook to a successful new product launch
Ready to launch your new product? Discover the three steps formula that separates product success from failure.
Jobs to be Done framework: The key to new products and revenue
Discover how to implement the Jobs to be Done framework to develop better products, reframe existing offerings and drive more revenue.
The C-suite’s guide to digital product management
What does it mean to be digital? Applying a transformative lens for longer, more innovative, and profitable product lifecycles – introducing digital product management.
Primary market research: The overlooked key to product success
Corporate inertia is often the enemy of good product development – and it often leaves critical pieces behind, such as primary market research. For the simple fact that all of us – with good intentions – want to “get the product out the door.” It’s all about reaching...
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