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Trying to distill the buzz around digital transformation? Think customer experience and data.

Trying to distill the buzz around digital transformation? Think customer experience and data.

by Richard Fusco | Mar 2, 2017 | Customer Experience

In case you missed it, the phrase “digital transformation” is everywhere. Google it, and you will be presented with a list of nearly nine million links. That’s not as many as “big data” (64 million references), but it is quickly rising as the trending tech phrase of...
Is your business digitizing or transforming?

Is your business digitizing or transforming?

by Adriaan Bouten | Feb 23, 2017 | Strategic Planning

Is your company in need of digital transformation – or digitization? There’s an important distinction. With digitization, you’re doing the same thing – albeit in a digital way – but are not producing new results. In fact, this usually just adds costs without...
Doughnuts to dollars–through digital marketing savvy

Doughnuts to dollars–through digital marketing savvy

by Paul Bonington | Feb 9, 2017 | Effective Technology

Digital transformation is popping up in many unexpected ways today. It’s impacting even routine transactions, like buying a doughnut. Recently I was in a trendy urban food court and was attracted to a display of sinfully rich-looking gourmet doughnuts. I’m not...

Digital Product Design Requires Strong Organizational Leadership

by Michael McNerney | May 10, 2016 | Product Strategy

Building useful digital products and meeting market needs in a legacy organization requires strong general management, not just good design. While the digital economy has changed the game, legacy companies can draw upon their strengths to develop successful digital...
Online publishers can’t see a future in micropayments. Here’s what they’re missing.

Online publishers can’t see a future in micropayments. Here’s what they’re missing.

by Mike Mills | May 10, 2016 | Emerging Technology

Despite the impressive list of top publications that have signed onto Blendle’s “iTunes for newspapers” platform on March 23, publishers remain very nervous about micropayments for news articles. Senior news executives typically view per-article pricing as a threat to...
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