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Not too long ago, professional membership associations held a near monopoly at the center of industry communities. Whether you were an architect, fireman, surgeon, auto dealer, or civil engineer an association with conventions, developmental resources, professional...
About a year ago, I wrote about the paramount importance of customer-centricity and customer experience in the digital economy. I focused on the idea that there is the direct correlation between listening to customers and achieving better business outcomes. This time,...
Big projects with big budgets and far-off goals very often fail. Like everyone, I’ve been involved with a number of slow-moving and expensive enterprise projects that consumed thousands of hours and tens of millions of dollars while adding very little true value. The...
I recently spent 30 minutes trying to solve a problem in the customer service section of a service provider's website. Frustrated I picked up the phone and called them. The representative answered and somehow already knew my exact problem, and asked how he could help...
What will define this year in digital business? 2016, I believe, will be a year where the digital trends and advances from the previous few years come to a head. From virtual reality to the internet of things to smarter, data-driven marketing automation, digital is...
The rise of the digital economy has made fast and continuous innovation a requirement of successful business. One truly innovative idea can bring down industry giants or disrupt an entire sector in only a few years, therefore all businesses must create structures...
Most companies say they are customer-focused or customer-centric, it’s a buzzword that is pretty easy to throw into marketing copy. A truly customer-centric company understands the direct correlation between listening to their customers and achieving better business...
If you’re just now developing your mCommerce strategy congratulations but you need to move quickly. Mobile traffic overtook desktop computer traffic as the dominant way in which people shop online back in August 2014 and the mCommerce market is projected to triple in...
I have a confession to make. I never spend more than $5 for a game on my smartphone, but I have spent many times that amount on “free” games. I’ve bought faster cars, more powerful guns, and ‘clues’ in trivia games without giving it much thought. The marketer in me...
Cyber Security is one of the pillars of Digital Transformation and it is no longer just an IT issue, it’s a business issue. As business models and assets move deeper into the digital sphere (the cloud, etc), they become more susceptible to security breaches which...