How can you ensure that your product reaches the finish line successfully? Explore five ways CEOs can lead product strategy through to execution.
Now is the time to enhance your digital product capability
Without question, the COVID-19 virus has exposed vulnerabilities in many organizations, particularly in the area of digital product capabilities. Whether through online ordering and home delivery, virtual fulfillment or data-driven marketing and customer service,...
Lessons learned from Netflix’s double pivot
I am a longtime Netflix subscriber and one of the few people who still gets DVDs in addition to the streaming package. It is a company I admire, and one of the very few that has pulled off a successful pivot not just once, but twice. Pivot #1: Shifting from DVDs...
Seven steps to accelerate your velocity
“If everything seems under control, you’re just not going fast enough” – Mario Andretti, car racing legend Companies in slower-paced industries used to be able to dismiss Mario’s sense of urgency because they felt safely removed from the digital fast lane. As the pace...
Want an effective agile process? Stop obsessing about agile
There are many reasons to like the agile development process. Its focus on adding value to a “minimum viable product” in iterative sprints is a great way to avoid waiting until the end of a project to see if you’re on the right track. Also, its practices of working in...
Top B2B executives must find and defend their market ‘white spaces’
Last week the Washington Business Journal published an article highlighting FiscalNote’s planned acquisition of CQ Roll Call, in which the author insightfully observed “The deal is just the latest example of a young upstart buying a traditional — and often larger...
Transforming? Be sure to synchronize product, platform and brands
Faced with accelerating technological, social and economic change, we know businesses are fast becoming more responsive to market forces, and are more adept at thinking about and initiating critical transformations. While “innovate or die” and “disrupt or be...
How to ‘move fast and break things’
How to 'move fast and break things' Len Gilbert June 1, 2017 LinkedIn co-founder Reid Hoffman interviewed Facebook CEO Mark Zuckerberg and others on a recent episode of his excellent podcast Masters of Scale . The discussion centered on the need to launch products...
Want to tune into the digital marketplace? Change your channels.
If your business is still relying on a traditional e-commerce website, remember: There’s nothing traditional about the digital economy. Geography and demographics don’t matter anymore – they’ve given way to unseen customers who should be able to encounter you from...
Five Roadblocks that Separate Ideas from Execution
Product owners are often full of good ideas for improving customers’ experiences and satisfaction with their digital products or services. But there are also some common roadblocks that hinder successful execution of those ideas. Here are five issues that I see...