Our Team Just Got Bigger! dPrism is now part of Mod Op. LEARN MORE →
This week my team at Digital Prism delivered best-in-class work to our 20th client. Last month we passed the two year mark, that’s two years of helping to bring digital success to companies and organizations in all types of spaces. I want to share the most important...
Building useful digital products and meeting market needs in a legacy organization requires strong general management, not just good design. While the digital economy has changed the game, legacy companies can draw upon their strengths to develop successful digital...
Big projects with big budgets and far-off goals very often fail. Like everyone, I’ve been involved with a number of slow-moving and expensive enterprise projects that consumed thousands of hours and tens of millions of dollars while adding very little true value. The...
If you’re just now developing your mCommerce strategy congratulations but you need to move quickly. Mobile traffic overtook desktop computer traffic as the dominant way in which people shop online back in August 2014 and the mCommerce market is projected to triple in...
I have a confession to make. I never spend more than $5 for a game on my smartphone, but I have spent many times that amount on “free” games. I’ve bought faster cars, more powerful guns, and ‘clues’ in trivia games without giving it much thought. The marketer in me...