The rise of the Chief Digital Officer is here. By 2016, around half of Fortune 500 companies had CDOs navigating the waves of digital innovation and disruption in their businesses. It’s a progressive position, taking pressure off both overburdened CIOs and CMOs while...
I am a longtime Netflix subscriber and one of the few people who still gets DVDs in addition to the streaming package. It is a company I admire, and one of the very few that has pulled off a successful pivot not just once, but twice. Pivot #1: Shifting from DVDs...
People feel safe, connected, and understood in their communities. So, if you want to drive change across a large organization, it makes sense to use a community-based approach as a vehicle for building a sense of ownership and shared purpose with the staff effected by...
Recently at the offices of one of the most technologically advanced companies in the world, I was reminded of the value of low-tech customer feedback techniques. Google is celebrated (and feared) for the volumes of user testing it conducts on each facet of its...
According to Google Trends, the phrase “digital transformation” reached “peak” popularity the week of January 13 this year, meaning that during no prior week was the term as popular. Google indexes the peak at 100 on a scale of 0-100, so to put this popularity in...
