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We know why you’re here. Maybe you have a product that’s losing market share, and you need help. Perhaps you have a 30-year-old infrastructure that you’re looking to replace. Maybe you see competitors with more agility, able to do things more quickly than you can, or...
Are you chasing a market that isn’t even there? Discover how to use primary market research to avoid product pitfalls and identify your target market.
Productive meetings have always been key to business success. In 1967, three years before the founder of Zoom was even born, Peter Drucker first taught us the importance of meetings in his iconic book, The Effective Executive. The basics Drucker introduced more than...
Learn about the difference between user needs and customer needs, and why the distinction matters to your business growth.
Learn how a user persona workshop can align your organization with the true desired outcomes of your users and all stakeholders.
How should you approach CRM strategy and data without getting stuck in a bad technology investment? Get the executive perspective in this in-depth article.